

I Tried Looksmaxxing for Six Months: Here's what Happened
So I did it. I did that thing everyone’s talking about on the internet, I'm sure at this point even your grandma has heard of it: Looksmaxxing. To preface, is this not what women have been doing for hundreds of years? Trying to enhance and maximise their looks because we realise society treats attractive people better? To be honest with you, I think I’ve been at it since I gained consciousness around the age of 12. Makeup, facemasks, hair cuts and colours, taking those quest


Signature Styles: Pat McGrath
Pat McGrath is a pioneer in the artistry of makeup. Pat McGrath, Dame Patricia Ann McGrath, was born in 1970 in Northampton, England, where she was raised by her mother, a Jehovah's Witness and dressmaker. Her mother, Jean, would become an early source of major artistic inspiration for a young Pat. Together they would watch old Hollywood films, analysing the looks. Mixing pigments. Experimenting with different products and techniques. “My mother was obsessed with makeup,” s


Something Smells Good: The Best Perfumes for Summer 2026
There’s no better feeling than hearing “something smells good, is that you?” and then proudly telling that person about your new scent. At The Collective Edit, we’ve been experimenting with some new scents for the last few months. We’ve been searching for that wow factor, that head-turning, complement-inducing “you smell really good” factor. But we also want a scent that lasts, that projects, that wears down into the skin beautifully. Scents that transition from day to night,

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