Signature Styles: Kaia Gerber

Kaia Gerber, a fashion icon?

 Yes, I hear your complaints, your tiredness with the endless cycle of nepo babies, your scepticism. But hold on. Kaia Gerber is a fashion icon. In a sea of TikTok microtrends, fast fashion and a near-total lack of personal style, I present to you Kaia’s aesthetic: 90s silhouettes, vintage pieces, quality leather, aged denim, high-quality basics, beautiful blowouts and always, always a perfectly chosen pair of shoes.

Kaia Gerber, born in 2001 (Virgo) to the iconic and gorgeous supermodel Cindy Crawford and businessman Rande Gerber, is an actress and model. But it isn’t her acting or even her modelling that we’re here to talk about today. It’s her style.

Kaia earns the title of possessing a Signature Style because of her refusal to adhere to the current trend cycle, her clear and unwavering sense of personal style, and the rare positivity of a famous young woman who doesn’t perform for the algorithm. We are living, culturally speaking, in a kind of hellscape. Forget Instagram Face; we are not paying enough attention to Instagram or TikTok Style, a pandemic that has overtaken the globe, especially among Gen Z and millennials, where a sick sort of conformity has been bred out of fast fashion, trend cycles and the obsessive need to inhabit a niche. Think of the endless invention of the next type of girl: Clean Girl, Mob Wife, Tomato Girl, Coquette.

I’m not against communities sharing aesthetics. What I object to is this sadistic symptom of late-stage capitalism that packages women into boxes, sells them endless piles of polyester and in turn erodes both individuality and the planet. This is why I find Kaia Gerber’s style so refreshing. No, it isn’t avant-garde or high fashion in the traditional sense, but it is quietly radical. It refuses to be churned, commodified or sold as a hashtag. It’s a wardrobe built on repetition, texture and time; a kind of visual steadiness that feels almost rebellious in an age obsessed with reinvention.

Style Analysis

This look captures the essence of Kaia’s aesthetic: simple, wearable, and grounded in the kind of effortlessness that only comes from good fabric and confident repetition. The low-rise jeans are perfectly cut, slightly faded, sitting on the hips in that distinctly vintage way. Paired with ballet flats and a fitted black tee, the look feels casual but considered, minimal without being plain. It’s the kind of outfit that could exist in any decade, quietly resisting trends by valuing proportion and texture over spectacle. To recreate it, start with vintage denim and real leather flats. Let the details do the work.

This all-black look is the definition of understated elegance. The satin skirt moves softly as she walks, while the fitted tank top adds structure and simplicity. Paired with ballet flats, it’s a modern take on timeless dressing: minimal, refined, but full of texture and life. The monochrome palette keeps everything cohesive, letting the shapes and fabrics speak for themselves. It’s a look that feels effortless yet thought out, built from classic pieces that never lose relevance.

This outfit captures Kaia’s signature mix of vintage and modern. The oversized leather jacket feels borrowed, lived-in, the kind of piece you find second-hand on Vinted or eBay rather than bought new. Paired with long black trousers and classic black-and-white Adidas, it’s casual but undeniably elevated. The textures carry the look: soft cotton, worn leather, and that hint of 90s nonchalance. It’s proof that timeless style doesn’t need reinvention, only good materials and confident simplicity.

This outfit shows Kaia’s softer, more feminine side while keeping her signature 90s minimalism intact. The baby blue cardigan feels nostalgic but modern, worn slightly undone over vintage-cut jeans. The denim sits perfectly on the hips, relaxed yet fitted, paired with simple black boots and a shoulder bag. It’s everyday dressing done right: clean lines, light textures, nothing overstyled. The look could have walked straight out of 2003, yet somehow still feels entirely current.

This is Kaia’s off-duty uniform at its best. A simple white tank, loose black trousers and sunglasses, yet it looks deliberate, almost cinematic. The magic is in the fit. The cropped top skims the body, the trousers hang just right, the proportions are balanced. There’s nothing trend driven about it, just great basics worn well. She proves that when cut, fabric and styling are right, simplicity is all you need.

Kaia’s brown suede coat gives this outfit a vintage warmth that softens the all-black base. The longline cut and rich texture of the suede elevate her simple hoodie and boot-cut trousers, creating an effortless balance between casual and elegant. It’s a reminder that outerwear can transform even the simplest outfit. A second-hand suede or shearling coat in a deep brown or tan achieves the same effect: timeless, understated, and grounded in texture.

This look is classic Kaia: minimal, comfortable and clean. The low-rise black trousers and fitted top create a simple silhouette that feels effortless rather than over-styled. The large tote and dark sunglasses keep it grounded and practical. It’s the kind of outfit built on quiet confidence and good basics, proving that the simplest pieces, when chosen well, can still look elevated.

This look captures Kaia at her most glamorous. The silver gown, with its open neckline and high slit, highlights her figure without feeling overdone. The shimmer catches light beautifully, balanced by her simple hair and makeup. She always keeps evening looks refined rather than loud, choosing silhouettes and fabrics that speak for themselves. It’s elegance through understatement, with just enough drama to turn heads.